Cookie Policy — ABA Financial Consultancy
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Cookie Policy

Last updated: 25 August 2026

Cookies and similar browser storage can be used by websites and measurement services to remember choices or understand activity. This page explains the categories this website can use and how consent works. Only essential storage is required for core website functionality. Optional analytics and advertising measurement are used only after you give the relevant consent.

Cookie categories

Essential Always on

Needed for the website to work — for example security, page delivery and remembering your cookie choices. These cannot be switched off.

Functional With consent

Remember preferences such as your language choice to make repeat visits smoother. We may use functional storage as the bilingual experience develops.

Analytics With consent

We use Vercel Web Analytics to understand which pages and tools are useful, and Vercel Speed Insights to measure real-world performance such as loading speed, responsiveness and visual stability. These services are loaded only after you give Analytics consent.

Marketing With consent

We use the Google Ads tag to measure whether visits from paid search lead to useful actions such as enquiries. The Google Ads tag is blocked until you give Marketing consent. We use Google Consent Mode v2 to communicate your consent choice. When Marketing consent is granted, Google may use advertising measurement cookies or identifiers to attribute ad interactions and conversions. We have configured this implementation not to enable personalised advertising signals.

Third-party services you choose to use — Calendly bookings, the Home Path platform or WhatsApp — may set their own cookies under their own policies when you interact with them.

Your cookie preferences

You can accept or decline non-essential categories from the banner shown on your first visit, and change your mind at any time using the preference centre below. You can also delete or block cookies through your browser settings at any time. Changes take effect immediately for future measurement.

Vercel measurement requires Analytics consent; Google Ads measurement requires Marketing consent.
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